Meet Kai, Your AI Sales Development Rep
Your next ten customers are already out there. You just do not have an evening spare to go find them.
An AI SDR is an autonomous outbound rep that prospects, qualifies and books meetings while the owner is on the job. Pufferfish Media configures it to work a defined list, hold a real conversation, and hand over only the conversations worth a person answering. From $1,500 a month.
What's included
- Ideal customer profile definition by trade, geography, property type and decision-maker role
- Dedicated sending inboxes, warmed and authenticated before a single email goes out
- Custom multi-touch sequences written in your voice, not a swiped template
- Targeted contact lists refreshed monthly, built for your market rather than bought in bulk
- A/B tested subject lines and send timing
- Reply monitoring and categorisation so only qualified conversations reach you
- Calendar booking built into the sequence, with every interaction logged to your CRM
- Weekly performance reporting on sends, replies, qualified conversations and booked calls
Referrals are a great business until they slow down
Most contractors and local service businesses get work the way they always have: word of mouth, repeat customers, maybe some Google. That works until it does not. When referrals thin out over a slow winter or a big customer consolidates, there is no pipeline underneath to fall back on, and building one from a standing start takes months you do not have. Outbound is the answer nobody wants, because it means either hiring a salesperson at sixty thousand a year plus commission, or spending your own evenings writing emails to strangers.
Kai is the third option. It is a dedicated AI sales development rep that runs your outbound: building the target list, sending personalised sequences, following up on schedule, reading and sorting the replies, and putting interested prospects directly onto your calendar. You show up to the call, talk about the work, and close it. Everything before that conversation is handled.
How the system is put together
The first two weeks are setup and they are the part that determines whether the rest works. We define your ideal customer precisely: trade, geography, property type, company size, and the specific role that signs off. For a commercial roofer that might be facility managers at properties over twenty thousand square feet within an hour of Salisbury. For a marine service it might be marina operators and fleet owners along the Bay. Vague targeting is the single biggest cause of outbound failure, and it is not fixable downstream with better copy.
Then infrastructure. Kai sends from dedicated domains and inboxes, never your primary business domain, with SPF, DKIM and DMARC configured and a warm-up period before volume ramps. This is what separates outbound that lands in an inbox from outbound that lands in spam and quietly damages your main domain in the process. Sequences are written from your actual services, your pricing posture and the objections you already hear on the phone, then tested against each other rather than assumed to work.
What happens once it is running
Kai works nights, weekends and holidays. A four-touch sequence goes out over roughly two weeks, follow-ups fire automatically, and every reply is read and categorised: interested, not now, wrong person, referred to someone else, or unsubscribe. The not-now replies are the ones most human reps waste, and they get parked and revisited on the right date rather than forgotten. Only genuinely qualified conversations reach you, which means your inbox is not a second job.
Interested prospects book directly on your calendar through a link in the thread, and the entire history lands in your CRM without anyone typing it up. On the Growth and Scale plans Kai also handles the reply conversation itself, answering the obvious questions, qualifying on budget and timeline, and only escalating when something needs you specifically.
Realistic expectations matter here. First emails go out about fourteen days after kickoff. Replies start in the first week of sending. Booked calls typically settle at six to twelve qualified conversations a month on the Starter plan, higher with more inboxes and more volume. Some months are better than others, seasonality is real in the trades, and the first sequence is rarely the best one. This is a system that improves with iteration, not a switch that gets flipped.
On the question everyone asks first
No, this is not spam. Outreach goes to business contacts about a service genuinely relevant to their operation, from a real company with a real address, with a working unsubscribe honoured immediately and permanently. Volume is capped per inbox to stay inside what mailbox providers consider normal human behaviour. We would rather send two hundred well-targeted emails a week that get replies than five thousand that get your domain blacklisted, which is the trade every cheap outbound tool makes on your behalf without telling you.
How it works
Define the ideal customer
Trade, geography, property type, company size and the exact role that signs off, agreed in writing before a list is built.
Build and warm the infrastructure
Dedicated sending domains and inboxes with SPF, DKIM and DMARC configured, then warmed for two weeks so volume never lands in spam.
Write the sequence in your voice
A four-touch sequence built from your services, pricing posture and the objections you already hear, with subject line variants ready to test.
Launch and sort the replies
Sending starts around day fourteen. Every response is categorised as interested, not now, wrong person or unsubscribe, and handled accordingly.
Book straight to your calendar
Interested prospects choose a time in the thread, the meeting lands on your calendar and the full conversation history syncs to your CRM.
Refresh and iterate monthly
New contacts are added, weak sequences are rewritten against reply data, and the targeting narrows toward whoever is actually converting.
From $1,500/mo: 1500
Frequently asked questions
- How long until I start getting leads?
- First emails go out around fourteen days after kickoff, since the first two weeks cover ideal customer definition, list building, sequence writing and inbox warm-up. Replies typically begin during the first week of sending. Booked calls usually start in weeks three and four, and volume stabilises by the second month once the sequence has been tested and the targeting tightened.
- Do I have to do anything after signup?
- Roughly two hours in the first week, spent on a kickoff call defining your ideal customer and reviewing the draft sequence, plus approving the calendar link. After that your only job is showing up to booked calls. On Growth and Scale we also handle the reply conversations, so you are not answering questions about scheduling or scope by email either.
- Is this spam?
- No. Outreach goes to business contacts about a service relevant to their operation, sent from a real company with a real address and a working unsubscribe that is honoured immediately and permanently. Volume is capped per inbox to stay within normal sending behaviour. We deliberately send fewer, better-targeted emails rather than bulk volume that damages deliverability and produces nothing.
- What does an AI SDR cost compared to hiring one?
- Starter is $1,500 per month with one sending inbox, one four-touch sequence and up to 500 new contacts monthly. Growth is $2,500 with three inboxes, three sequences and up to 2,000 contacts. Scale is $4,000 with five inboxes, unlimited sequences and full reply handling. A junior sales development rep costs $60,000 or more a year plus commission, tools and management time.
- What trades and industries does this work for?
- It works best where the customer is another business or a high-value property owner and the job is worth several thousand dollars or more. Roofing, HVAC, plumbing, solar, commercial cleaning, marine services, construction and professional services all fit. It works poorly for low-ticket residential work bought impulsively, where paid search and local SEO capture demand far more efficiently.
- How is this different from AI lead generation tools?
- Most tools hand you a list and a template and leave the work to you. Kai is run as a managed service: we build the infrastructure, write and test the sequences, monitor and categorise every reply, and keep the lists fresh. The deliverable is booked calls on your calendar, not software access. You also keep the domains, inboxes and CRM data if the engagement ends.