Built by a Contractor, for Contractors
We're not a marketing agency that "works with" contractors. We are contractors — and we built the marketing we wished existed.
Adam Whitaker
Adam Whitaker knows what it's like to answer the phone at 6AM, manage crews, chase leads, and still try to grow a business.
As the owner of Precision Exteriors (an Owens Corning Platinum roofing contractor) and Yard Works Plus (dumpster rental), he built Pufferfish Media because he saw firsthand how broken marketing was for contractors — overpriced agencies delivering vanity metrics instead of booked jobs.
So he did what any contractor would do: he built it himself. He learned SEO, wrote 117+ pages of optimized content for Precision Exteriors, implemented schema markup on every page, optimized Google Business Profiles across multiple locations, and automated lead follow-up with AI.
Then other contractors started asking how he did it. Pufferfish Media was born.
What Adam Built for His Own Business
117+
SEO Pages Built for Precision Exteriors
Multi-Location
GBP Optimization Across Markets
Platinum
Owens Corning Platinum Contractor
Schema
Markup on Every Page
What We Stand For
We're contractors first, marketers second. These aren't corporate values — they're how we actually operate.
We Speak Contractor
No marketing jargon. We know what it's like to manage crews, chase permits, and answer the phone at 6AM.
Results Over Reports
We don't send you 30-page PDFs full of vanity metrics. We send you booked jobs and pipeline growth.
AI That Actually Works
Not buzzwords. Real automation that saves you 20+ hours a week on outreach, follow-ups, and lead management.
No Long-Term Contracts
Month-to-month. If we're not delivering, you walk. We earn your business every single month.
From Job Site to Agency
How a contractor's frustration with marketing became a company.
Adam launches Precision Exteriors — roofing and exteriors on the Eastern Shore
Frustrated with agencies, Adam starts building his own marketing systems
Pufferfish Media founded — starts helping other contractors with SEO and websites
Launches AI automation services; builds Kai, the AI SDR for contractors
Yard Works Plus launched; Pufferfish expands to serve contractors nationwide
312% average traffic increase across contractor clients
Ready to Market Like a Contractor?
No pitch decks. No buzzwords. Just a straight conversation about what's working, what's not, and how AI can fill your pipeline.
Book a Discovery Call