$180K in New Case Revenue Attributed to SEO

How we helped a personal injury law firm break through a competitive market with technical SEO, authority building, and strategic Google Ads.

This mid-size personal injury firm was dominated in search results by larger, better-funded competing firms. They had no content strategy, weak local authority signals, and were paying too much per lead through their previous agency's campaigns.

• Dominated by large competing firms with bigger marketing budgets
• No content strategy — zero practice area pages targeting key case types
• Weak local authority signals and minimal backlink profile
• Previous agency delivering cost-per-lead well above industry benchmarks
• No technical SEO foundation — site speed, crawlability, and indexation issues

We executed a full technical SEO overhaul, built authority through strategic link building, and launched targeted Google Ads campaigns for their highest-value case types.

• Comprehensive technical SEO audit identifying 140+ issues, followed by full remediation
• Created 12 in-depth practice area pages targeting specific case types and locations
• Authority link building campaign securing placements on legal directories and local publications
• Launched Google Ads campaigns for high-value case types (auto accidents, medical malpractice)
• Implemented call tracking and form attribution to measure true cost-per-case
• Monthly content calendar targeting long-tail legal questions potential clients search

The firm attributed $180K in new case revenue directly to organic and paid search within the first year. They achieved top 3 rankings for 9 practice area keywords and reduced their cost-per-lead by 61% compared to their previous agency — a massive improvement in marketing ROI.

Services Used

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